Shape of you
Equality
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The cause

Fashion dolls have been in use since the 18th century. Back in the early 1900s, a very diverse range of body types were represented in shop windows. But a few decades later, mannequins started to look more like the ideal notion of the perfect human figure instead of actual body shapes.

mannequins look like the ideal notion of the perfect human figure instead of actual body shapes
The Task

Last year, we had a Mannequin Challenge. This time, it's gonna be a little different: instead of being frozen mid-movement, we need you to step up and take action against a common problem in our society - body shaming. Let's replace perfect-looking mannequins with realistic ones!

  1. Get an existing mannequin or craft one yourselves - it should be life-sized.
  2. Either transform it or make it look like an everyday person. Think beyond body shape!
  3. Convince a local clothing store to put your mannequin on display.
  4. Send us a video of both the creation and the newly found display for your mannequin!